29 May 1917 – Advertisement Lighting Order

Today, Britain got even darker – literally, when the Government implemented a further lighting restriction covering all of England and Wales.

The ‘Advertisement Lights Order’ prohibited the use of illuminated advertisements, of lights outside or at the entrance to any place of amusement, and of all lighting inside shop premises for display or for advertisement after the shops had been closed.

The Order would remain in force for the next 2 years. From that time period it will be clear that this continued well after the war was over and the threat of air raids gone.

This was because the primary reason for the lighting order was not to impair the ability of raiders to find targets but simply to save coal and was made at the request of the coal controller.

In fact up to this point most Zeppelins had struggled to recognise targets in the dark and the recent aircraft raids had taken place in daylight.

In many ways the order really only served the purpose of reassuring the public, particularly in areas subject to frequent raids.

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